IWW projects (click to view)
The Hudson Standard
In 2013 a friend recommended that Courville speak with Brian Zweig of Business Opportunities in Rensselaer who, in turn, suggested she contact Hudson Valley AgriBusiness Development Corporation (HVADC). Marianne’s end goal was to develop, with her husband and business partner, a line of cocktail bitters and shrubs from locally sourced ingredients. She was interested in developing a plan to market the products and evaluate the viability of the business concept as well as receiving counseling on better business management including accounting, record keeping and marketing/sales.
According to Courville, HVADC’s Incubator Without Walls (IWW) program was very helpful in understanding her business from various aspects. She especially thinks it’s an excellent tool for those just starting out. Business counseling in general, said Courville, is a worthwhile expense, especially if you haven’t done anything like what you are attempting to start, previously. She added that the IWW program is especially helpful because HVADC will not only let you tailor the type of assistance/counseling you are looking for to meet your specific needs and allow you to do it at the pace of your life/business, but they make it affordable for the smaller businesses that might not otherwise be able to afford that caliber of service. Services are customized, so if you only want help with a business plan then you get help with that, or if you want production input or help with tax planning then you get that.