Marketing

Tools for Building Customer Loyalty at Farmers’ Markets

https://www.buylocalfood.org/upload/resource/FM.customer.loyalty.tools.tipsheet.pdf

Customer traffic is essential to farmers’ market success. Markets with robust sales provide adequate return to vendors, offer a wide array of products, and create a vibrant community gathering place. Markets face growing competition for busy customers, and the most successful markets employ multiple strategies to attract and retain a strong customer base.